![]() ![]() When we think of sales, we often only consider sharp-tongued salesmen convincing customers to whip out their credit card. ![]() Instead of selling through persuasion, they sell through teaching. The authors have instead utilised research to create a new kind of salesperson: The Challenger. Slick salespeople using this tactic tend to breed mistrust. ![]() The old sales adage of “Always Be Closing” has been popularised across the industry, but it’s actually not the most effective method.
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